Client: US Army

Attracted young adults to enlist in the United States Army utilizing banner advertisements consisting of patriotic creatives and slogans directly appealing to patriotism. The campaign consisted of multiple creative on the four (4) youth niche channels of Global Ad Sales.

More than 18,000 responded requesting additional information on enlisting.

For more info please view our media kit, or contact us directly at 212.404.5700 x5.

Client: NSYNC-Polaroid

Created brand awareness and consumer excitement through an interactive music promotion for the new Polaroid I-Zone Camera.

 

Created an online interactive scavenger hunt for consumers to search for the letters that spell I-Zone. The grand prize winner had a photo session using their I-Zone camera with NSYNC.

 

Negotiated and secure the intellectual rights for use of name & likeness of NSYNC for all media exposure on behalf of Polaroid.

Designed and hosted a micro site with proprietary software that tracked each participant's success in the game via a 'Virtual Playing Card'. RESULTS

More than 175,000 people entered the sweepstakes from the on-line media alone.

 

 

For more info please view our media kit, or contact us directly at 212.404.5700 x5.

Client: Lions Gate Films

To created awareness and increase curiosity for the theatrical release of the movie 'See No Evil' in youth demographics by driving traffic to the movie micro-site.

 

More than 175,000 people entered the sweepstakes from the on-line media alone.

Their was significant "walk up" tickets sales attributed to the "viral" marketing campaign and it continues to be effective with consistent movie rentals.

For more info please view our media kit, or contact us directly at 212.404.5700 x5.

Hyundai - Sprite

Created brand awareness with young adults by combining Hyundai and Sprite with Urban themes and celebrity musicians.

 

Developed a partnership between Hyundai, the band 311, and the Sprite Liquid Mix Tour. An online sweepstakes was created for the chance to win VIP back stage passes and meet 311.

A Hyundai Tiburon mobile truck with interactive kiosks, demo vehicle, and staff traveled to 15 cities as part of the Sprite Liquid Mix Tour which featured bands such as 311, Jay Z, NERD and The Roots.

Global created exclusive trivia games, digital post cards and a micro site for database capture resulting in leads for Hyundai dealers.

The Hyundai Tiburon was seen by thousands of people and every Tiburon manufactured by Hyundai was sold!

For more info please view our media kit, or contact us directly at 212.404.5700 x5.

Verizon - Music

Generated customer acquisitions for Verizon through music incentives by cross marketing BMG music and Verizon products and services.

 

Created a free gift purchase program for new subscribers including two free BMG CD's of their choice when purchasing any number of Verizon products and services.

An opt-in Email and promotional website was designed and hosted by MusicVision Channel in addition to licensing the track 'We Are Family' for the audio email.

For more info please view our media kit, or contact us directly at 212.404.5700 x5.

Case: Reaching 'cool' teens with music, and digital entertainment  [DEMO-VIDEO]

Client: Nokia USA

Nokia USA (Fall Nokia Tour) selected MusicVision to secure rights for Nokia to utilize the music of leading U.S. alternative rock Artists in an in-box CD Rom and in-phone MMC card in the new Nokia 3300 music phone throughout the USA, Canada and Latin America.

Created legal template for this 'new' industry deal including master use and publishing rights in addition to name, image, likeness and commercial use rights.

In less than three weeks, secured rights with nine targeted artists and their publishers on a low or no fee basis. Content was integrated into over 1.5 million handsets.

Set-up radio promotions in seven key markets, tying in the phone with leading demographically appropriate stations.

Promotional partnerships with Fuse TV, MSN and key music retailers. Music licensed for online media creatives.

Delivered geo-targeted interactive media through MusicVision network and email to support the tour.

For more info please view our media kit, or contact us directly at 212.404.5700 x5.

Case: Reaching a specialized and narrow demographic  [DEMO-VIDEO]

Client: Organic Inc. & Sprint Communications Company L.P.

Organic (SF) selected ArtsandTV.company for a promotion of the 'Ready' mobile services targeted at the teen (13-17) segment. A variety of ad-units were designed by Organic, and displayed on ArtsandTV's network of youth oriented sites.

ArtsandTV's media placements were highly effective for targeting this narrow demographic. Media incorporated keywords targeting youth oriented lifestyle themes. Some ad placements, on high visibility ArtsandTV web-shows, were used as a sponsorship approach.

Case: Eddie Bauer Goes Off-Road  [DEMO-VIDEO]

Client: Eddie Bauerzz

When the outdoor giant, Eddie Bauer, was looking to reach college kids, MusicVision helped them through a 40-day online sweepstakes. Eddie Bauer gave college kids five mountain bikes per day across our network, and achieved a 38% registration rate. In the end, it was the top performing campaign of Bauer's 20 promotional campaigns.

Case: Christina Aguilera Says No To Drugs  [DEMO-VIDEO]

Client: Office of National Drug Control Policy (ONDCP)

In what proved to be one of the top performing advertising efforts of the Office of National Drug Control Policy (ONDCP), MusicVision created an audio banner with the voice of superstar Christina Aguilera. Through Ogilvy One, the audio banner helped use a new technology to fight the war on drugs.

For an affiliated campaign using Aguilera, MusicVision showed that good banner ads can work wonders, when they are entertaining, engaging and well targeted. MusicVision placed banners for Alloy Teen portal with pictures of Christina Aguilera and Hanson within the artists' sites. They received over a 4% click-thru rate and 44% registration, well above the industry average.

Case: Leveraging the GAS email database for TV/Music promo  [DEMO-VIDEO]

Client: Fox Network & American Idol

Drive traffic to the sweepstakes micro-site on Idol's on Fox website, as well as create awareness of the American Idol branded cell phone.

MusicVision created an American Idol HTML email which included; an auto stream of the American Idol theme song, personalization to each recipient, remind-a-mail and send-a-friend functions. MusicVision targeted by age, gender, radio format preference, and zip code.

More than 38,000 people entered the sweepstakes from the email media alone.

Case: Hitting a defined sales & acquisition goal  [DEMO-VIDEO]

Client: OMD & Dell Inc.

OMD (TO) selected ArtsandTV media to advertise a variety of DELL products sold via e-commerce. Adsby.ArtsandTV.com used geo-targetting features to limit ad exposure to only Canadian audiences. ArtsandTV's plan was structured as a CPC (Cost per Click) to aggressively generate online sales from strong leads.

Leads were generated via a mix of ad placements leveraging cost effective RON (Run of Network) ads, and heavy targeting within ArtsandTV's 'Tech & Games' category to increase visibility among high purchasing IT professionals.

Case: Reaching young car buyers at pre-purchase, and thru the emotions of cool  [DEMO-VIDEO]

Client: General Motors Corporation & M2 Universal

M2 Universal selected ArtsandTV media to advertise the GM/Pontiac brand, a mix of ads for each Pontiac vehicle were used. The client wants to appeal to the 25-35 age demographic. ArtsandTV offered a Run of Network CPM pricing to achieve best pricing across ArtsandTV sites appealing to this demo.

The client wanted sites not only with automotive and auto-tuning content, but also those with a strong 'Arts & Lifestyle' content theme. Such as, 'dining reviews', 'local event lists' and 'post-event photos'. To optimize male market reach, ArtsandTV further suggested a mix of TECH sites, as these site are extremely male visited. These site visitors are well educated, and desire gadgets and luxury autos.

For more info please view our media kit, or contact us directly at 212.404.5700.

Case: J&B Scotch, Under 21 Need Not Apply  [DEMO-VIDEO]

Client: J. Walter Thompson and J&B Scotch

When J&B Scotch and J. Walter Thompson approached MusicVision to locate independent music artists for their Liquor Fairy Promotion, we helped them gather talent from across the country. By leveraging our audience of people 21 and older, we gathered the names of over 90,000 users through a battle of the bands competition. The artists then submitted their music to be featured on The Liquor Fairy. In the end, through their new targeted approach, J&B dramatically increased their share in new markets.

Case: The New Sound of Oldsmobile  [DEMO-VIDEO]

Client: Oldsmobile

When Oldsmobile wanted to promote their Alero to an upscale, affluent audience they used our Classical/Jazz Channel. During the Montreux Jazz Festival, thirty-second audio ads for Alero ran on our Jazz Channel Internet Radio Stations every hour, on the hour. Using Flash technology, banners for Alero appeared in the largest jazz portal on the Web. And the entire campaign was backed up by run-of-channel Alero banners that appeared in front of every jazz fan around.

 
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